EDDYMENS

Published a year ago

What Is Deep Linking?

Table of contents

Definition

The general term links is used interchangeably with URLs to refer to the piece of string you type into the search bar of a browser to land on a website.

A deep link in this case is a URL that points to a particular web page of a website.

Use Cases and Examples

Say you wanted to visit my About page:

Another example of deep linking is when you open up a link within an email on mobile. A browser-like window opens up and you are taken to a specific page.

Another example on mobile is when you click on a link to download an app and it takes you to the app on the app store.

A good use of deep linking is when website owners append parameters to URLs to create a tailored experience. For example, when you click on a referral link from one site and land on the other site and you see the promo code is already applied.

Summary

Deep links are perfect for call-to-actions. The user is taken to a specific page without them having to further navigate to complete an anticipated action.

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