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A marketing email is a type of email sent to users of a product to further promote the product or other parts of the product.
A marketing email is usually crafted by the marketing and/or sales team and sent out to current and potential users of a product.
Examples of marketing emails include:
- Black Friday discount deals
- Feature release promotions
Marketing emails are usually automated and sent out to users depending on where they are within the conversion funnel. For example, free users of a product might receive emails with discount offers to upgrade to a paid tier to access other features the product has to offer. Marketing emails can also be referred to as promotional emails.
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