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Last updated 2024-01-05 07:20:25

What Is A Marketing Email?

Table of contents

Definition

A marketing email is a type of email sent to users of a product to further promote the product or other parts of the product.

Examples

A marketing email is usually crafted by the marketing and/or sales team and sent out to current and potential users of a product.

Examples of marketing emails include:

  • Black Friday discount deals
  • Feature release promotions

Summary

Marketing emails are usually automated and sent out to users depending on where they are within the conversion funnel. For example, free users of a product might receive emails with discount offers to upgrade to a paid tier to access other features the product has to offer. Marketing emails can also be referred to as promotional emails.

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